Image Spot

“The Pitch”

OPEN ON BLACK WITH TEXT:   IFC Image Campaign:  Pitch 13

CUT TO:  Julianne Moore sits in an IFC conference room, calmly pitching:

JULIANNE MOORE: Real, living, breathing faces. That’s all you need to show.

INTERCUT:  We cut back and forth between Julianne and a series of diverse faces, staring at camera… all look very different, but strangely familiar.

JULIANNE MOORE: Truth etched in their skin… young, old, male, female... all of them… me.

EXECUTIVE (O.S.):  You?

JULIANNE MOORE:  It’s crucial to the metaphor.

EXECUTIVE (O.S.):  Ah.

JULIANNE MOORE:  We’re all human, born from the same Primordial Eve, but each is unique… independent.

EXECUTIVE (O.S.):  I see.

JULIANNE MOORE:  You don’t think I can do Primordial.

EXECUTIVE (O.S.):  I don’t even know what it is.

JULIANNE MOORE:  I’ll show you.

EXECUTIVE (O.S.):  That won’t be necessary.

CUT TO BLACK.  We hear a guttural, animalistic growl.

LOGO & TAG:

IFC

As Independent As You Want To Be

END OF SPOT.