Trusted by brands from Hollywood to Silicon Valley to deliver creative that engages with audiences on a deeper level.
I am a freelance copywriter and branding specialist who has worked with some of the biggest brands in Hollywood and Silicon Valley for over two decades. From NBCUniversal to YouTube, over 70 brands have brought me in to reach out to every kind of audience.
From Fast & Furious thrills to Barbie empowerment, from Walking Dead dread to Oprah hope, I am a storyteller with a range as wide as the entertainment industry. Over 100+ movies and 100+ TV series I sharpened my creative skills with eye-catching copy which lead to ad campaigns for technology and consumer product brands.
I’m also that rare writer who can think like a network. I was there when FX found its edge and AMC embraced its originality, when YouTube came to Hollywood and Netflix started winning Emmys. I’m the Big Idea hunter on the creative team, a specialist in core concepts that can unite the brand or wow the Upfronts.
My secret? Character is everything. Whether it’s a sizzle for CES or a speech for a CEO, a social media post for “American Dad” or an anthem spot for Africa, you must embrace the humanity inside the business objective. If you can find your brand’s authentic voice, you can reach your people. I can help.