"The Pulse of Pop"

Brand Concept

What gives Pop Culture its pop? 

The buzz of the unexpected. The rush of the massive. The feeling of being jacked directly into the zeitgeist as it totally goes off!

Every E! visual literally pulses with the energy of the times as it forms a direct connection to the most fascinating celebrities on the planet. Trendsetters know the powerful feeling of discovering the next hot spot at the moment of its creation. And now viewers can feel that same Pulse anytime – on-air, online or on-the-go – as E! becomes the place where Pop Culture always pops.