AT&T 5G
“Blazing Certainty”
(:30)
OPEN ON: A RACE TRACK called 5G. Dramatic REVEAL of 3 CARS preparing to race.
A Red Car revs its engine. A Pink Car spins its tires. The third car is... an ambulance? Yes, an AT&T Blue ambulance.
ANNCR (VO): Every network claims to be the fastest.
The light turns green and our AT&T ambulance is first off the line!
ANNCR (VO): Only AT&T proves it, where it matters most.
MATCH CUT: The ambulance is the same, but now it’s racing down a city street.
ANNCR (VO): Where saving a millisecond could save a life...
The ambulance arrives at a building on fire! First Responder equipment is all AT&T blue. Fire trucks and drones. Police cars and helicopters.
CUT TO: The 911 Dispatcher wearing AT&T blue headphones.
ANNCR (VO): Where certainty is a necessity...
CUT TO: Inside our AT&T ambulance. The EMT shares a patient’s vitals with the ER as the ambulance speeds through the city.
ANNCR (VO): Wherever First Responders answer the call...
CUT TO: Our ambulance arrives at a hospital with a pattern of windows that look like a checkered flag.
MATCH CUT: We’re back on the 5G Racetrack in time to see our AT&T ambulance take the checkered flag ahead of the Red and Pink Cars.
ANNCR (VO): ...they depend on the blazing speed of America’s most reliable 5G network...
The Winner’s Circle awaits! But the ambulance drives right past it. No time for celebration. The lights and siren of the ambulance come back on.
ANNCR (VO): AT&T.
In a blink, it’s gone, like a starship making the jump to lightspeed.
CUT TO LOGO & GRFX:
AT&T 5G Blazing certainty.
END OF SPOT.